By Alexandra Donaldson Chanel N°5, nearly a century old, continually evolves—at least when it comes to advertising. The latest short film (for it is hardly…
By Alexandra Donaldson This week, we're sharing reports we've read relating to the complex connection that links scent to memory. And we're knee-deep in a great new perfume-themed…
By Alexandra Donaldson This year's Oscars offer no shortage of olfactory inspiration. Although actresses likely won't be asked what fragrance they're wearing on the red carpet—too bad!—we…
By Alexandra Donaldson Sex sells. It comes as no surprise that fragrance employs the same subliminal (and sometimes not so subliminal) tactics that we’ve come…