Sara Koonar’s favourite scents? Gucci and Mom’s Bolognese
Sara Koonar switches from boss in the boardroom to babe on the dance floor thanks to perfume Sara Koonar is no stranger to the perfume…
Chanel No.5
Alison McGill of Weddingbells chats perfume
We spoke to the scent-loving editor-in-chief about her favourite fragrances, from bridal bouquets to the sea air of Edinburgh. We long ago noticed the opinion,…
The perfume world embraces aldehydes again
Soapy, clean, floral, fresh: Today's newest fragrances revisit aldehydes, those game-changing scientific compounds that helped make Chanel No. 5 a perfume icon. Chances are, unless you’re a beauty…
Lily-Rose Depp is the new face of Chanel No. 5 L’Eau
Johnny Depp's daughter, Lily-Rose Depp, is the latest Chanel muse—so it makes sense she'll be fronting the new No. 5 L'Eau campaign. Looks like we…
Celebrity-inspired Halloween costumes require perfume
Get serious this Halloween. Whether dressing as Barbie or Marilyn Monroe, the best-costume prize goes to those who channel via fragrance. Still don't know what you're dressing up as…
Interview with Susan Langdon of the Toronto Fashion Incubator
Fashion design mentor Susan Langdon shares her perfume thoughts and favourite fragrance picks—just in time for World Mastercard Fashion Week in Toronto. QUESTION: What is your favourite…
Interview with Odessa Paloma Parker of The Globe & Mail
Currently the Fashion Editor at The Globe And Mail newspaper in Toronto, Odessa Paloma Parker is as much known for her own colourful ensembles as…
You’re The One That I Want, Chanel N°5 film
By Alexandra Donaldson Chanel N°5, nearly a century old, continually evolves—at least when it comes to advertising. The latest short film (for it is hardly…
Sex and scent, from phallic bottles to Lolita-esque ads
By Alexandra Donaldson Sex sells. It comes as no surprise that fragrance employs the same subliminal (and sometimes not so subliminal) tactics that we’ve come…
Power players
By Adriana Ermter Remember in the ’80s, when everyone wore a thick cloud of Giorgio Beverly Hills, Giorgio perfume and smelled exactly alike? And not…
Perfume by numbers: $33,000,000
This is the production cost (in US dollars) for a 4-minute commercial for Chanel No. 5 that was created in 2004. The multi-million dollar short…