You’re The One That I Want, Chanel N°5 film
By Alexandra Donaldson Chanel N°5, nearly a century old, continually evolves—at least when it comes to advertising. The latest short film (for it is hardly…
Advertising
Sex and scent, from phallic bottles to Lolita-esque ads
By Alexandra Donaldson Sex sells. It comes as no surprise that fragrance employs the same subliminal (and sometimes not so subliminal) tactics that we’ve come…