New Jimmy Choo perfume features Sky Ferreira

Jimmy Choo has chosen twenty-two year old singer Sky Ferreira to be the face of the brand’s newest fragrance, Illicit—a “daring and punchy” scent with notes of ginger, bitter orange, jasmine and honey, according to WWD.

The ad campaign, shot by Steven Klein, features Ferreira in a decidedly feminine setting—if not adolescent-seeming—with a pink and silver colour scheme and her hair a soft blonde. It seems Ferreira, known for her more grunge-influenced looks, was eager to show off a different side of herself for the Jimmy Choo perfume campaign.

This is the fourth fragrance for women from Jimmy Choo (the others were Flash and Blossom, and the brand’s original original Eau de Parfum). Expect to be able to purchase the new scent in September 2015.

Here are ten things you should know about Jimmy Choo.