April 29, 2016

Lily James: The new face of My Burberry perfume

Lily James follows in the footsteps of Kate Moss and Cara Delevingne as the new face of My Burberry fragrances.

Lily James, of Downton Abbey and Cinderella fame, will appear in the new ad campaign for My Burberry, beginning in August 2016. This will be the first global advertising campaign for the British actress.

“I am thrilled to be officially joining the Burberry family,” says James. “I am so proud to be British, so it really means a lot. Shooting my first campaign was so special—I don’t want to give away too much but I had a lot of fun showing a different side of myself.”

Lily James will make her debut in the ads for the new My Burberry Black.

We’re also looking forward to the new scent in the My Burberry lineup—My Burberry Black. The new perfume is a collaboration between Christopher Bailey and Francis Kurkdjian and is inspired by “a London garden at dusk,” according to press materials. Look for notes of jasmine, peach nectar, vanilla and candied rose. Expect that new fragrance to hit store shelves in August, 2016.