Elizabeth and James launches two new perfumes in the Nirvana collection

Adding to Nirvana White and Nirvana Black, Elizabeth and James are branching out. Welcome Nirvana Bourbon and Nirvana Rose.

When Mary-Kate and Ashley Olsen released two scents under their Elizabeth & James brand pillar, they were instant hits. Nirvana White and Nirvana, Black not only capitalized on the twinning duality that the sisters have going for them, but also their cool-girl style. The scents are both laid back, polished and effortless no matter if you go light (light, floral, musky) or dark (dark, woods, vanilla).

Now the brand is releasing two new iterations on these modern scents—Nirvana Bourbon and Nirvana Rose.

Staying with the same masculine-feminine, light-dark, floral-woods dichotomy that worked so well for them the first time around, the Olsens have created two new fragrances are an evolution of Nirvana and that bring (as Ashley Olsen says) “light and color into the collection and [give] our customer more ways to find their nirvana.”

If Nirvana White and Nirvana Black are classic cool girl, then Nirvana Bourbon and Nirvana Rose are a bit more playful and bohemian. “Ashley and I believe everyone’s nirvana is different,” says Mary-Kate Olsen, “So we created Nirvana Rose and Bourbon to explore a more sensual and also a more playful side of Nirvana.”

Nirvana Bourbon includes notes of vanilla bourbon, oakwood and tuberose, for a warm fall scent, while Nirvana Rose features geranium, rose de mai and vetiver for a dark, green floral scent. The new bottles retain the rectangular shape and gold accents of the originals, but feature transparent red (rose) and amber (bourbon) bottles.
Elizabeth and James Nirvana Rose and Elizabeth and James Nirvana Bourbon, $107 (50 ml) each, www.sephora.com

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PHOTO: Instagram.com/elizandjames