New perfumes launching in July
A 10-year celebration, something blue from a favourite brand and something fresh from another: These are the perfumes launching in July The latest fragrances from…
News
From hot-off-the-presses scoop on perfumes that will soon hit your store shelves and recent creative perfume collaborations to simply the latest in the world of fragrance: That’s what you’ll find here.
IKEA teams up with Byredo to launch home fragrance
IKEA home fragrance is on the horizon! It's hard to find someone who isn't a fan of Swedish home retailer IKEA. With a sustainability-focused mandate,…
Sustainable fragrance from Chopard
Chopard re-enters the fragrance world with four sustainable perfumes. Swiss luxury jewellery brand Chopard has partnered with the Cannes film festival for 20 years, supplying the…
James Franco is the new face of Coach fragrance
James Franco adds to his impressive resumé with a new gig at Coach. Last year Coach introduced a new perfume and names Chloe Grace Moretz…
Editor’s pick: The best smelling body oil that also feels amazing
The best smelling body oil might seem like high praise—but I've never encountered something similar that also works great. I was recently introduced to iconic…
Bella Hadid is the new face of Bulgari Perfume
Bella Hadid can add fragrance ambassador to her lengthy resumé. Model Bella Hadid is having quite the year. She's already walked the runway for fashion…
The new face of Chloé fragrance is Haley Bennett
As French brand Chloé celebrates the 10th anniversary of its signature fragrance, actor Haley Bennett is ushered in as the new face of the scent. Actor…
Byredo Kabuki perfume brushes
There's more than one way to apply perfume. Just ask niche perfume brand Byredo. When we first heard that Byredo was releasing a trio of…
Kaia Gerber hosts the Marc Jacobs Daisy party
In honour of the new scent, brand ambassador Kaia Gerber hosted the March Jacobs Daisy party in Los Angeles. Back when we announced that Cindy…
New perfumes launching in May
Step into spring with these scents launching in May: Paco Rabanne, YSL and Elizabeth Arden. Whether you're after something fresh and spring-like or prefer something…
Gucci Bloom launches with a star-studded party
More-is-more fashion brand Gucci launches its newest perfume with a big bash. Welcome to the party, Gucci Bloom. Gucci's runway has been the stuff of our…