Bond in a bottle: 007, the fragrance

How to bottle masculinity? Such was the challenge for beauty behemoth P&G in creating the new James Bond fragrance.
Sophisticated, mysterious, sexy, smart: the iconic Bond men have all shared these traits, from Sean Connery in the original Dr. No of 50 years ago to Daniel Craig in the latest 007 flick, Skyfall, which debuts in North American theatres this week.
To match the iconography of the James Bond brand, the perfumers of the new scent were inspired by perfume trends of the 1960s, the era in which Bond author Ian Fleming created. More specifically: the elegant and aromatic fougères of that time.

To suit today’s modern, multifaceted Bond, we are presented with a new fougère, one with lavender, moss and coumarin to reflect 007’s debonair side; vetiver to suggest his strength, virility and masculinity; and crisp apple notes to match the Brit’s adrenaline-seeking, risk-taking character. And sandalwood: that sexy, warm long-lasting essence reminds us of Bond’s winning ways with 50 years of breathtaking Bond Women.
It’s a solid scent, no question: suave with sparkle. But does it capture the essence of the larger-than-life spy? Mission almost accomplished.

James Bond EDT, $47 (50 ml), http://www.007fragrances.com, www.shoppersdrugmart.ca

PHOTO: JAMES BOND FROM IN RUSSIA WITH LOVE, PHOTOFEST

Wonder what fragrance the various Bonds would spritz, from Connery through to Roger Moore, Pierce Brosnan and Craig? Take a read on our “The Six Scents of Bond, James Bond”