Behati Prinsloo for Juicy Couture
June 24, 2015
Celebrity

Behati Prinsloo for Juicy Couture

Behati Prinsloo, Victoria’s Secret model and wife to Adam Levine, will be the face of Juicy Couture’s new fragrance, I Am Juicy Couture. Says Prinsloo, “I love what the perfume stands for—the message to girls is to be independent, to be reckless, glamourous and not apologetic.”

“The new Juicy Couture fragrance makes a statement,” says Robin Mason, senior vice president of global marketing at Elizabeth Arden, “in Behati we found the perfect girl to capture the spirit of the brand.”

The first shot of the campaign, via Juicy Couture’s Instagram feed, shows Prinsloo crushing a fistful of flowers while staring boldy into the camera.

JuicyCouture_BehatiPrinslooThe scent, with notes of gardenia, cashmere woods, passion fruit, raspberry and sweet pea, is the first pillar scent from Juicy Couture in four years, and you can expect it to be available in July 2015.

For more information check out InStyle and IB Times.

Looking for some more celebrity perfume news? Right this way.

Feature image: IB Times
Inline Image: InStyle
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This article was written by
Alexandra Donaldson
http://donaldsonalexandra.com

Alexandra Donaldson is the editorial assistant at The Whale & The Rose and a freelance writer and content creator. Although she recently took up yoga in an effort to be a healthy adult, she still binge-watches cartoons on a regular basis and dreams of running away to a cottage in the woods. She has yet to nail down her favourite perfume, but knows that it smells green, earthy and maybe a little bit spicy, but definitely not sweet.

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