Rafael Nadal for Tommy Hilfiger’s new TH Bold fragrance

Bold is putting it mildly. If you haven’t taken a look at tennis star Rafael Nadal’s commercial for Tommy Hilfiger, get thee to a computer stat! (Or watch it here.)

The man

Rafael Nadal is a 14-time Grand Slam champion and has ranked among the world’s top tennis players since 2003. Born in Spain, Nadal holds the record for his nine French Open victories, including five consecutive wins. But it’s his recent turn as the face of Tommy Hilfiger that caught our more focused attention.

The partnership

“Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit,” says Tommy Hilfiger. “He’s confident, fun and cool.”

Confidence is key when you consider Nadal stripping down to his skivvies in the latest TH Bold fragrance spot—that and a cheeky, self-aware nod to the salaciousness of the commercial. Though the scent is marketed for men, I can’t help but think it’s the female audience that might overwhelmingly appreciate Nadal’s little striptease. As for Nadal? “I’ve always admired Tommy Hilfiger’s cool, all-American designs,” he says. Maybe in the next ad, he’ll even get to wear some.

The scent

TH Bold is an invigorating, citrus fragrance. The scent opens with pomelo, tangerine and bergamot—a fresh citrus burst that settles nicely into aromatic lavender and spicy cardamom. An earthy base of cedar, vetiver and patchouli, make for an incredibly wearable scent that would be just as acceptable at the office as it would post-match.