Kendall Jenner is Estee Lauder’s new Modern Muse

By Deborah Fulsang

Nineteen-year-old Kendall Jenner strides through Estee Lauder’s new Modern Muse Le Rouge campaign like a 21^st century Mary Tyler Moore on steroids: red pantsuit, scarlet heels and I-just-had-a-blowout confidence. But then, as the media release states, she is “the ultimate fashion and social media muse.”

That’s right, a “social media muse.”

Lauder’s timing is genius in announcing the young Jenner’s debut as the new face of its most recent perfume, what with all the past week’s attention on the arrival of Caitlyn Jenner. But then, as Karyn Khoury, senior vice-president of Corporate Fragrance Development Worldwide for The Estee Lauder Companies, says, “[The Modern Muse Le Rouge] woman lives her life to be noticed…”

This new rosy take on Modern Muse, a fragrance launched by Lauder a year ago, is a fruity floral oriental, full of cassis and raspberry, pink pepper, saffron and rose. Its “velvet cream accord” blends vanilla with ambrette, vetiver, patchouli, magnolia flower and jasmine. It’s an oriental perfume for a girl who likes her perfume light and sweet but is in the mood for something a bit richer, a bit naughtier.

This Jenner beauty debut, which launches in stores in July, also comes with a capsule collection of Le Rouge Makeup of yes, you guessed it, iconic red hues. There are wonderfully named shades of “Envious”, “Red Ego” and “Carnal” lipstick ($34 each); a killer nail lacquer in “Envious” ($25); and an eye shadow palette in “Pink Mink” ($55).

No doubt Kendall’s 11 million Twitter followers and 8,090,027 Facebook fans will pique the fragrance curiosity of a legion of young social-media savvy women to spritz this new Lauder scent and “turn the world on with her smile.”

Check out the “making of the campaign” here.

Kendall Jenner stars in Estee Lauder’s Modern Muse Le Rouge Campaign. The perfume hits stores in July in Canada.

Modern Muse Le Rouge EDP, $68 (30 ml), $90 (50 ml) and $122 (100 ml); will be available at Hudson’s Bay, Sears, Shoppers Drug Mart and Nordstrom Estée Lauder counters across Canada and at www.esteelauder.ca beginning in July 2015.

Modern Muse Le Rouge Body Lotion will be available at Hudson’s Bay and Sears Estée Lauder counters and online at www.esteelauder.ca beginning in July 2015.

Modern Muse Le Rouge Makeup will be available at select Hudson’s Bay locations and online at www.esteelauder.ca beginning in November 2015.

And if you can’t get enough of the Jenner Kardashian thing, check out Kendall’s blog, from Kendall and Kylie Jenner.