Bottling That Newborn Baby Smell

Babies smell great. Having never had a baby, and not being in the habit of smelling other people’s newborns, this is something I largely take on faith, however there is science to support the fact. It seems that when women smell babies, the parts of the brain that understand pleasure light up—not unlike the effect of a drug. Scientists postulate that the phenomenon is biology’s way of ensuring mother take care of (demanding) infants in the early days when sleep-deprived parents are having no fun.

But while this might explain why babies smell so good, it hardly tells us what exactly that smell is. Fragrance house Demeter—known for other unusual scents such as Birthday Cake, Grass and Tomato—says it knows. It took 15 years to get it right, but the result: Light, fresh, slightly lemony and definitely powdery. Some say quite irresistible.