Natalie Portman, natural ingredients and Lacoste happy

By Alexandra Donaldson

This week we couldn’t help but daydream about water and fresh air, the summer sun and a salty beach. Whether it was Miss Dior in the Cote d’Azur, Lacoste’s new sunny fragrance or a consumer interest in natural ingredients, all of our thoughts were with Mother Nature.

CELEBRITY: NATALIE PORTMAN AS THE RUNWAY BRIDE
Natalie Portman looked stunning as a runaway bride in her latest Miss Dior campaign. Shot by Anton Corbijn with a raspy Janis Joplin soundtrack, Miss Dior ditches her wedding (and her Dior gown!) in favour of a black mini dress and a circling helicopter. The takeaway? The greatest love of this story does not end in marriage. It’s between Portman and her perfume, Miss Dior. It’s not Madame, it’s Miss, actually.

TREND WATCH: NATURAL INGREDIENTS, ANTI-GREENWASHING
Of the products that dominate the global natural personal care market, CGI Magazine reports that truly natural positioning is increasing in importance with consumers and retailers. This means that although many companies position themselves at natural-inspired brands, consumers are paying more attention to the fine print—whether the products are in fact genuinely green. Increasingly, consumers are more willing to spend on truly natural products, provided they see results.

Lacoste Eau de Lacoste L.12.12 Jaune Optimistic: a bright edition to the fragrance lineup.

Launch: Lacoste’s Optimistic New Fragrance
In the dead of winter it’s nice if you can look on the bright side of things, and it’s even better if it your optimistic outlook can be had in fragrance form. Lacoste’s latest scent—one in an emotions-inspired collection actually—includes notes of grapefruit, pink peppercorn and tonic, and is rounded out by Golden Delicious apple, coriander seeds, cypress, vetiver and amber. Jaune Optimistic is an energetic, radiant and invigorating spritz, sure to nix your February blahs instantly. $81 (100 ml), Shoppers Drug Mart and Lacoste boutiques.