Sonia Kashuk’s scented world

By Ashley Kowalewski

Those loyal to the Target brand know the name Sonia Kashuk for her great-quality-at-a-price makeup and cosmetics brushes. Now the pro makeup artist turned entrepreneuse launches her debut bath and body collection into the value-minded department store chain.

The collection, which hits shelves this November, offers a smorgasbord of bath and body treats, including crèmes, washes, gels, oils, butters and even some bath and travel tools—not to mention four fun toilettes.

For the scent-centric, the offering includes:

Pink Innocencia: A marriage of soft floral notes of tuberose, magnolia with amber; a light and ultra-girly spritz.

Purple Seductia: Pomegranate, rose and patchouli make up this plush perfume, the richest and most seductive of Kashuk’s perfume personas.

Yellow Alluriana: A zesty and effervescent citrus scent combining juicy grapefruit and verbena with warm musk. (Psst, this one is a favourite at the office.)

Red Promisia: Warm and comforting with sandalwood, jasmine and vanilla; a much-welcomed cozy scent for the autumn season.

Each product in Kashuk’s bath and body lineup comes in the toilette various scents and rings in at a budget-minded, under-$20 price tag. At Target and Target Canada and www.soniakashuk.com

FYI, Minneapolis-based Target Corporation operates 1,788 retail locations in the United States and 68 in Canada, in addition to www.target.com.