Fragrance marketing plays on romance, myth and imagination and a…
Just Cavalli and Georgia May Jagger
Georgia May Jagger was born to be in front of the camera. The gorgeous gap-toothed beauty, daughter to rock and roll legend Mick Jagger of the Rolling Stones and model Jerry Hall, was just named the face for Roberto Cavalli’s new Just Cavalli women’s fragrance, which is set to debut in March 2013.
Georgia May has followed in the footsteps of her famous mother, having signed with Independent Models in 2009 at the age of 16. Since then, the young Jagger has caught the eye of renowned fashion lensmen Terry Richardson, Mario Testino and Mario Sorrenti.
“Georgia is a talented fashion icon. She’s sexy and provocative. Rock is in her DNA,” says Françoise Mariez, senior vice-president of International European Marketing Licences for Coty Prestige, which distributes the Roberto Cavalli brand and countless others from Balenciaga and Bottega Veneta to Vera Wang and Vivienne Westwood. “She is the perfect muse for the new Just Cavalli feminine fragrance.”
Indeed, we have no trouble imagining the lanky blonde in the fashions of the Just Cavalli label either. All those skinny skinny trousers, jaguar prints and sexy print and sheer blouses of Cavalli’s spring-summer 2013 collection look tailormade for Georgia May.
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