Calvin Klein adds perfume to its runway shows

Calvin Klein sends models down the runway with an interesting accessory.

Fashion week isn’t usually the domain of fragrance. But Calvin Klein chief creative officer Raf Simons decided to add a touch of perfume to the runway. It wasn’t exactly in the form of scent. Instead, models wore perfume bottles like accessories.

An interesting way to incorporate the brand’s Eternity and Obsessed (both easily recognizable bottles) in the runway show. Though, we have to admit it would have been interesting to learn whether the brand scented the room as well with the fragrance to really create a CK perfumed experience.

Let us know in the comment: fashion week gimmick or is a perfume bottle your new go-to accessory?