Stella McCartney Pop video with Grimes, Lola Leon, et al.

The new Stella McCartney Pop perfume campaign enlists Grimes, Lola Leon, Amandla Stenberg and Kenya Kinski-Jones. This is one trippy, pink-tinged road-trip.

Stella McCartney Pop is a woody floral fragrance, a fact that comes across well in the latest music video featuring the perfume’s ambassadors: Grimes, Lola Leon, Amandla Stenberg and Kenya Kinski-Jones. The sparse, desert landscape and a pink-hued filter all contribute to the idea of the scent being outdoorsy, but still ultra feminine. Of course there’s a touch of whimsy too. The pink convertible turned pool takes distracted driving to a whole new level (but, let’s face it, looks amazing).

Dreamy perfume video

Featuring muted, sun-drenched images, this is a dreamy summer sequence. Who wouldn’t want to hitch a ride?

The Stella McCartney Pop scent

This woody-floral fragrance, featuring notes of tomato leaves, violet, tuberose, sandalwood, musk and cedarwood, distills summer as seen through young eyes—and noses.
Stella McCartney Pop, $114 (100 ml), www.sephora.com