Green perfumes keep growing, changing

By Deborah Fulsang

It’s easier and easier to live green. We’re talking fragrance of course, since green is of the latest perfume trends gaining ground.

A trio of new releases—Nest’s new Verde spritz, Gucci Guilty Diamond Limited Edition Pour Homme and Dolce & Gabbana Pour Homme Intenso—all celebrate green but in different ways.

In the world of perfume, green means green grass and leaves, fern, resinous galbanum and labdanum, aromatic green herbs such as basil, mint and thyme, and vetiver. …READ MORE


What is pomelo?

Pomelo is the largest of the citrus fruits. Its thick yellow-green skin hides a thick rind and white to pink fruity pulp. Closest to a grapefruit, it is somewhat milder and sweeter than its relation. Pomelos can be enjoyed like any citrus fruit, and the rind is often used for marmalade.

In fragrance, pomelo smells like a milder grapefruit, without the bitterness, making it a great citrus note.

Read about more of our favourite new citrus notes and scents here.

PHOTO: FlickrCC/Jaime Walker

What does your city smell like? Discover “smell walks”

By Alexandra Donaldson

When we wander our cities, the scents we notice tend to be negative smells—garbage, waste, sweat, etc. But smell mapping is attempting to change our perceptions of our urban scentscapes by drawing attention to the many different smells of a city and how they affect our perception of the space.

Kate McLean and her research partner Daniele Quercia were recently interviewed on CBC’s By Design where they spoke about their publication “Smelly Maps: The Digital Life of Urban Smellscapes” and about McLean’s smell walks, the method with which she gathers her data.



Company bottles the smell of your dead loved ones

By Alexandra Donaldson

When losing a loved one we often hold on to mementos to keep their memory alive—grandfather’s sweater, grandmother’s recipes. Now you can have the most potent memory of your deceased love one—their scent. Kalain’s Olfactory Links lets you create a perfume that replicates the individual scent of your passed relation.

No, we’re not joking. …READ MORE


Behati Prinsloo for Juicy Couture

Behati Prinsloo, Victoria’s Secret model and wife to Adam Levine, will be the face of Juicy Couture’s new fragrance, I Am Juicy Couture. Says Prinsloo, “I love what the perfume stands for—the message to girls is to be independent, to be reckless, glamourous and not apologetic.”

“The new Juicy Couture fragrance makes a statement,” says Robin Mason, senior vice president of global marketing at Elizabeth Arden, “in Behati we found the perfect girl to capture the spirit of the brand.”

The first shot of the campaign, via Juicy Couture’s Instagram feed, shows Prinsloo crushing a fistful of flowers while staring boldy into the camera. …READ MORE